Mobile Internet
See how Sara Lee used an on-pack SMS call-to-action to activate a sweepstakes promoting its State Fair Corn Dogs brand.
High-end automaker Mercedes-Benz USA aims to up the convenience factor for car owners by integrating its concierge service into an upgraded iPhone application.
Location-based mobile advertising is expected to become a major marketing tactic with ad spend totaling $1.8 billion in 2015, according to an ABI Research study.
